Everyone’s rushing to build a Discord server. Everyone’s pushing members into Telegram groups. Everyone’s proud of their follower count.
But ask one simple question:
How many people from your online community do you actually know by name?
I’ve been building tech communities in Indonesia since 2004 — starting from the early days of Mozilla and open source movements. And one thing has never changed:
The communities that last the longest aren’t the ones with the most members. They’re the ones that show up in person — consistently.
Offline isn’t an outdated strategy. Offline is the foundation that stops your online community from becoming a ghost town.
When was the last time your community actually met face to face?
Originally published on LinkedIn.